We felt that since Covid-19 there has been a real emphasis to demonstrate greater purpose and more responsible business practices when it comes to how firms market themselves.
In the piece we explain, “The facts speak for themselves; 78% of directors believe customers are paying more attention to responsible business practices since the pandemic (research from Gobeyond Partners and Webhelp) and 72% of the UK population believes that business should have a legal responsibility to the planet and people, alongside maximising profits (research from B Lab UK and ReGenerate). Frankly, people care about purpose more than ever before, and certainly marketing needs to reflect this in a post Covid world.
Making your marketing communications purposeful isn’t just something you can switch on overnight though, you need to live and breathe this through your company first; through your business practices, your employee’s ethos, your everyday behaviours both internally and with customers. Only then can you start to tell a purposeful brand story through your marketing.”
Thanks to the team at Squirrels & Bears for an insightful read. Take a look here.