I run multiple LinkedIn profiles for my clients, alongside my own pages at Tribe PR. As a result, people often ask me what the secret is to communicating on the platform.
It’s simple. Be human.
Sounds obvious, but remember on LinkedIn, whether you are focused on B2B or B2C, people ultimately buy people.
More and more these days we are seeing the gap between B2B and B2C communications narrowing across all channels and LinkedIn is a great example of this. With this in mind, it’s never been more important to connect with people on a personal level and drive conversations about things you audience is interested in.
This means that brands who merely broadcast about how great they are, shout about new client wins, boast about awards and such like risk losing out. Rather they need to be talking directly to their audience about things that matter to them and sharing authentic and compelling content.
So next time you log on and want to post.. consider starting a conversation instead of shouting about how great you are. And most importantly be human.
Need more inspiration? Take a read of some other top tips on how to use LinkedIn here in PR Moment.