We’ll be working with Third Door, a family-friendly coworking space with an onsite flexible Ofsted registered nursery, and focusing on using earned media, SEO PR and social media to raise the profile of Third Door and that of the founder Shazia Mustafa.
Third Door is an organisation close to my heart, as I’m a new mum and know first-hand the struggles working parents face, both in the run up to having a baby and also when returning to work. You may not be aware, but in my spare time, I’m also a mum blogger at PitterPatterPither and blog all about the trials and tribulations of working mums. My intention is to remove the stigma around career mums loving their jobs and reducing mum guilt.
Third Door was founded nine years ago byShazia Mustafa as a means to reduce the parenthood penalty and help parents return to their careers. The coworking space allows for parents to ease themselves gently back into work, whilst their children are cared for in a safe space in the same building. Long commutes, inflexible nursery hours and the worry of late pick-ups are also a thing of the past for members of Third Door given everything is onsite. Likewise, the coworking space allows for likeminded professionals to work together in a relaxed, but professional and creative environment.
Shazia explains: “Our vision has always been to create a community of likeminded individuals and join them all together as a force for good. I’m committed to creating a movement to bring about a change in the culture of working families, where it is normal to work near your children and also focus on your own career. Given Tribe PR is all about creating communities and encouraging brand advocacy within your customer tribe, it felt like a great match. Third Door is about to go through a period of rapid growth over the next few years as we open up in new locations and we felt that PR will be an integral aspect of the marketing strategy as we scale the business.”
I personally look forward to a day when my daughter can access spaces like Third Door as the norm, rather than exception and I am pleased to be part of this journey.